The three-hour Billboard Music Awards were the
most-watched program Sunday night, guiding ABC to a win for the night.
It was the most-watched edition of the awards program in 13 years.
The BBMAs had an average audience of 10.5 million people,
according to Nielsen's fast nationals ratings that measure overnight
markets, an 11 percent spike over last year's fast nationals. Final
ratings numbers will be available later on Monday.
The awards show, featuring performances from Jennifer Lopez, a Miranda
Lambert-Carrie Underwood duet and the premiere of a Michael Jackson
hologram, pulled in 4.48 million viewers in the 18-49 demographic,
dwarfing the competition.
The BBMAs had its largest audience between 9 and 10 p.m. when 11.2 million viewers tuned in.
The night's other music program, NBC's Coldplay special "Coldplay: Ghost
Stories," had a viewing audience of 1.7 million in the 7 p.m. hour. Its
demo audience was 511,000.
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