Taylor Swift begins the Lover era at No. 1 on the Forbes Celebrity 100 list, pulling in pretax income of $185 million over the past year, her biggest earnings total yet. Her estimated pay grew 131%, after clocking in at $80 million in 2018.
The pop singer has topped the Celebrity 100 before—in 2016, she captured the No. 1 spot with $170 million, courtesy of The 1989 World Tour. Touring continues to play a crucial role in Swift’s road to the top. The Reputation Stadium Tour surpassed her own 1989 World Tour as the highest-grossing in the U.S., raking in $266.1 million domestically, according to Billboard Boxscore. The 53-stadium trek ultimately reached 36 cities, seven countries and four continents, closing with $345 million overall.
In 2018, Netflix brought the Reputation Stadium Tour to living rooms on New Years Eve, after acquiring the exclusive rights to the tour for a live concert special. The streaming giant’s payout and endorsement deals with Apple, AT&T and Diet Coke added millions to Swift’s coffers.
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